Upendo Life Cover is underwritten by Prudential Life Assurance Zambia which is an authorized Financial Services Provider. Prudential markets, distributes and services other long-term insurance products across Zambia. Upendo is a new brand of insurance and we need big and powerful financial backing to compete with the big guys. All Upendo branded policies are underwritten by Prudential Life Assurance Zambia (Zambia), a registered long-term insurance company. You can trust us completely that your claims will be paid.